RogGrip Athletic Grip Socks

The brief from the client for this logo was simple - something modern and simple with an "R" central to the design. I wanted to create a logo that is easily scalable for use on socks, packaging, and website use. The black and white primary color scheme evokes a clean modern aesthetic and the baby blue color pop adds interest. Black bars behind the "R" make for a great repeating pattern for packaging as well as nod to grippy tire tracks.